It is not only the devices that are being upgraded with advancing technology. The accessories to style and protect these devices are also being revamped regularly. After years of expertise in Digital Marketing, Web Development, SEO services for international clients, the founding brothers of an e-commerce startup Mxgrade private limited Narendra Kumar, and Surendra Kumar decided to put their knowledge in a self-owned business. They set up their mobile accessories store under the Maxgrade franchise and named it OMGcovers.com. The company started with an international base operating from Jaipur, India. The services were made available across the globe. Since then the business is completely managed online with in-house manufacturing, production, and marketing teams. The official website omgcovers.com went live in 2016 with the vision of rendering people a platform for personalized shopping.
With their brand new concepts, they launched high-end accessories for smartphones. It didn’t take long for OMGs to set a new standard in the market against their competitors by improving product quality. Perhaps the company’s most significant benefit is the wide range of services it provides. As limited options are available for designs and styles in the market for smartphone accessories, OMGs presents its consumers with the freedom to design a personalized item. They brought out options such as choosing your own font style, color, print on newly tested materials replacing the traditionally used methods of protection.
The only startup in India to cater to its consumers with the service of customization. The visitors on the website have the option to customize their potential purchase at each step of processing. They are changing the way mobile accessories are purchased throughout the world. Entering the market with a unique concept, and also the need of the hour, the company is presently focusing on understanding client vision and tailoring business-specific tone and content.
Starting your business is no child’s play and always comes with challenges. The world was abruptly hit by a deadly virus in 2020, like most businesses, OMGs were forced to shut down temporarily as well. Border closures constituted a big hurdle for the company, which relied only on exporting items to international customers. Instead of backing down the founders saw this as an opportunity. They started planning a website launch to cater to the Indian market. Soon the website went live and the process of manufacturing came into action in august 2020.
The initial months were a crucial period of product testing and experimenting with different materials. Commonly used materials were replaced by high-quality hard plastic that sustains the print for a longer time. A revolutionary CMYK UV printing was introduced as the team huddled together to launch new products. The production of phone covers for a variety of models and brands was accelerated with the onset of 2021.
The second lockdown placed more hurdles in keeping the company on track. But this time with much experience and new enthusiasm the team started working towards new product categories. The interior design and decoration market has treated glass as their classic framing option. OMGs targeted this market to find innovative solutions to replace glass frames. This was altered when acrylic stepped on the stage. Multiple testing, trial, and error placed acrylic on top which favored innovative methods of printing. Ditching the commonly used techniques the company innovated photo printing and framing.
Acrylic photo prints were launched soon enough to replace glass frames. The reverse printing on acrylic promised long-lasting colors and generated a glass finish without using any glass. “The initial idea was to provide a premium photo experience to our customers” adds the founder Narendra Kumar as they plan to roll out more items in the coming months. The store announced upcoming launches of digital frames, LED pictures, posters, and designs for acrylic prints keeping their personalization service intact for every product. With a growing social media presence and two active websites on the web, the online start-up covers not only India but has the US under its market demographic. They have adapted to modern ways of promotion by affirming their presence on social media.
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The company has grand plans to take a leap in the personalized products market. With a growing team, OMGs promises to keep improving their brand and cater to their customers with transformational services in the future. The only vision of the company is to bring forward the best quality products for their customers.
The aim of OMGs remains to present a world-class personalization experience to consumers worldwide with a value for money.
