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The Story of Founders of Meesho : Vidit Aatrey and Sanjeev Barnwal

Manisha GurnaniBy No Comments5 Mins Read
Meesho
Meesho is an online platform that has become India’s largest social commerce platform over the years, was founded by Vidit Aatrey and Sanjeev Barnwal in December 2015. Both founders are graduates of IIT Delhi. Meesho is a Bengaluru-based business. The headquarters of Meesho is in Bangaluru, Karnataka, India. Meesho is India’s largest Reseller Platform. Through, Meesho App, Independent resellers can choose any product from the variety produced by the manufacturer and then sell it on other platforms such as Instagram, Facebook, and Whatsapp.
Meesho is the platform that allows all the sellers to sell their products and also allows resellers to sell the products via other social media platforms. Meesho provides the facility of secure payments, shipping services, etc to their customers. This Bengaluru-based startup aims to reach the number of 100 million monthly transactions by the last month of 2022. The tagline of Meesho is ‘Not just a homemaker, a Meesho Entrepreneur.”

About Founders of meesho

Meesho

Vidit  Aatrey – Founder and CEO of Meesho

Vidit Aatrey, who is the Founder and CEO of the brand Meesho, is an alumnus of IIT Delhi. He was born in the year 1991. He worked at ITC Ltd as a supply chain manager for two years and at InMobi as a senior associate in global strategy and operations.

Sanjeev Barnwal – Founder and CTO of Meesho

Sanjeev Barnwal, who is the Co-Founder and CTO of Meesho, is an alumnus of IIT Delhi. He has worked with Sony in Japan as a part of the core tech team which developed the company’s digital single-lens reflex camera and cyber-shot cameras. He, even today is passionate about technology in Meesho.
He got his bachelor of technology degree in electrical engineering in the year 2012. He has received Forbes 30 under 30 award in Asia and India.

Funding for Meesho

Meesho raised $1,80,000 in an angel round from their lead investors namely venture highway, invested and Rajul Garg, and a few other participants.
Meesho secured $3.4 million in a series A round which is led by SAIF Partners.
Meesho raised $ 11.5 million in a series B round in June 2018 which was led by sequoia capital India.
Meesho raised $25 million from Facebook in June 2019.

Recent News – Meesho

Recently Meesho announced an 11-day company-wide break from 22nd October to 01st November looking at the current scenario of burnout and Anxiety issues among employees of the company. This is called as ‘Reset and Recharge’ and this initiative would allow employees to maintain their mental health which is of utmost importance. This move is the continued action by Meesho to create a People-Centric environment.

Meesho who is competing with Amazon and Flipkart has announced a Sale on 23rd September and they are expecting 80% of their sale to come from Bharat or Rural India.  ‘Mega Blockbuster Sale’ by Meesho would be a great opportunity as it would help Meesho in the mission of democratizing internet commerce. Before, Meesho, the founders of Meesho started FASHNEAR Brand which was like Swiggy for Fashion. However, soon founders of Meesho found that there are flaws in FASHNEAR Business Model.

Meesho has also ventured into Hyderabad and has promised to work with the Telangana government in Tier 2 Cities of the State.

Recent News: Vidit Aatrey

Vidit Aatrey has been appointed as an independent director on the board of the company named ‘Navi Technologies’, which is a financial products and services firm. Navi Technologies is co-founded by Sachin Bansal, who is the co-founder of Flipkart.

Vidit Aatrey – Personal Life

Vidit Aatrey, CEO of Meesho, is married to Minu Margeret. His Networth is approximately 50 Million dollars. He has been awarded Fortune 40 Under 40 in the year 2021. He got the award of Forbes 30 Under 30 in the year 2018. He was awarded Entrepreneur 35 Under 35 in the year 2019.

Sanjeev Barnwal – Personal Life

Sanjeev Barnwal was born in Hazaribagh, Jharkhand, India.

Failures Before Meesho

Before launching Meesho, the co-founders of Meesho, vidit Aatrey, and Sanjeev Barnwal, founded the hyperlocal and on-demand fashion marketplace, which was called Swiggy for fashion’ but the startup failed and from this failure, they got an insight into how Resellers wish to sell the Items but Social Media platforms do not have Payment Options and through this, they started the brand, Meesho.

Read More: The story of Myntra Founders : Mukesh Bansal

Conclusion

Meesho’s name is derived from making it short of “My-Shop”. It is called a social commerce channel as it is built by women who have found economic independence by reselling products bought from other social media platforms. The founders have hard enough to make Meesho a success. Through this article, we have shared important information about the founders of the Brand Meesho. Founders, Vidit Aatrey and Sanjeev Barnwal are looking forward to creating 100 million resellers registered on the platform and have started building an environment that is focusing on people working in the company.

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