If you followed the Indian edition of Shark Tank recently, you might recognize Aman Gupta as one of the investors on the show. Aman is not just a seasoned investor; he is also the co-founder and chief marketing officer of boAt, a renowned earwear audio company. In this article, we delve into the inspiring story of Aman Gupta and the remarkable success of boAt.
Baby Steps – Aman Gupta’s Early Life
Born in 1982, Aman Gupta grew up in Delhi, where he attended Delhi Public School, R.K. Puram. After completing his school education, he pursued a bachelor’s degree in commerce from the University of Delhi. Additionally, he studied at the Institute of Chartered Accountants of India, honing his accounting and financial skills between 1999 and 2000.
After his academic pursuits, Aman Gupta ventured into the corporate world and worked at Citi Bank for two years. However, his entrepreneurial spirit pushed him to establish Advanced Telemedia Pvt Ltd in 2005. Under this company, he played a significant role in introducing renowned global brands like Telex, Sennheiser, and Beats Audio to the Indian market.
From Consultant to Director – Aman Gupta’s Professional Journey
In 2011, Aman Gupta joined KPMG’s Strategy Services Group as a senior management consultant. During the same year, he pursued an MBA from the prestigious Kellogg School of Management, further enhancing his business acumen. Subsequently, he took on the role of director of sales at HARMAN International, where he spearheaded the business development efforts for prominent companies such as Micromax, Nokia, and Apple.
After five years of invaluable experience, Aman Gupta co-founded boAt in 2016 alongside his business partner Sameer Mehta.
Decoding the boAt Success Story
The journey of boAt has been nothing short of remarkable. Within just two years of its inception, the company achieved sales of over INR 100 crores. One of boAt’s initial products, a charging cable and charger for Apple phones, gained immense popularity and became Amazon’s best-selling product.
In 2019, boAt emerged as a leader in the earwear industry, and Aman Gupta received the prestigious Entrepreneur of the Year award in the Consumer Durables category. Today, boAt boasts nearly 5000 flagship stores across India and has successfully catered to the needs of approximately 20 million customers.
Aman Gupta and Sameer Mehta have always strived to offer stylish, cost-efficient, and durable products, which has been the driving force behind boAt’s success. Their commitment to quality and customer satisfaction has made boAt one of the most trusted brands in the market.
Reaching New Heights
In 2020, boAt achieved yet another milestone by becoming the fifth-largest wearable brand globally. The company has also collaborated with renowned personalities like cricketers Hardik Pandya and KL Rahul, as well as actress Jacqueline Fernandez, who serve as brand ambassadors. Within a span of five years, boAt has soared to great heights, thanks to the relentless efforts of Aman Gupta and Sameer Mehta.
Wrapping Up
Aman Gupta’s journey is an embodiment of passion, perseverance, and entrepreneurship. His unwavering dedication to boAt has paved the way for its remarkable success. The story of Aman Gupta serves as an inspiration, reminding us of the incredible possibilities that arise when one seizes the right opportunities.
In conclusion, Aman Gupta’s entrepreneurial spirit and vision have propelled boAt to become a leading earwear audio company. With an impressive range of products and a commitment to excellence, boAt continues to leave its mark in the industry. The success story of Aman Gupta serves as a testament to the power of determination and seizing opportunities in the ever-evolving business landscape.
