For years, digital advertisers relied on broad demographics, generalized assumptions, and manual testing to find the right audience. While these methods offered some results, they lacked accuracy and scalability. As consumer behavior became more fragmented across devices and platforms, guesswork…

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For years, digital advertisers relied on broad demographics, generalized assumptions, and manual testing to find the right audience. While these methods offered some results, they lacked accuracy and scalability. As consumer behavior became more fragmented across…